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Market The Experience
Driving down one of our wonderfully congested streets in LA, I was struck by the billboard pasted below. It reminded me that in the live business we never market the experience, just the show itself....
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“IF I WERE…MICHAEL RAPINO
You can call me a sucker. I bought Live Nation stock when it was at $20. Friday it was trading at $4.89. So why when Live Nation CEO, Michael Rapino had just announced that the company’s third...
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THE PRICE OF ADMISSION
Sorry it has been a while since the last LiveWorks Newsletter. To make sure subscribers didn’t receive another old newsletter from our FeedBurner account (for those of you not familiar, our feed...
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USE TECHNOLOGY TO SERVE FANS
If you have been a subscriber to the LiveWorks Newsletter for a while, than you are painfully aware of the fact that I’m far from an expert on technology. I hired a pro (thank you Alan) to look at the...
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FOLLOW-UP ON USING TECHNOLOGY
Last week there was a LiveWorks Newsletter on using technology to service our fans better. http://liveworksnews.wordpress.com/2009/01/07/use-technology-to-serve-fans/ The letter pointed out how a...
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OUR MARKETING STILL SUCKS!
What is it going to take to make us change our ways in Live Entertainment? Why do we still do such a bad job at marketing our shows and events? There are probably hundreds of reasons, but through a...
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2 CENTS ON LEFSETZ/CONCERT STUFF
The idea of the last LiveWorks Newsletter http://liveworksnews.wordpress.com/2009/08/03/innovation-wins-every-time/ was to point out how innovators like C3, Goldenvoice/AEG Live, Superfly/Ashley...
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